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Salesforce Marketing Cloud Administrator Exam Questions

Salesforce Marketing Cloud Administrator Exam Questions

Certification Exams

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Number Of Questions: 159

$59.00

Exam Details

Exam Name:

Salesforce Certified Marketing Cloud Administrator

Exam Code:

Marketing-Cloud-Administrator

Total Questions in Exam:

159

Demo Questions

Q1. Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email. Which Marketing Cloud capability allows for secure transmission of the email address?

A.CloudPagesURL AMPscript function

B. Web Analytics Connector

C. Link Wrapping

Correct Answer: A

Q2. Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly. What feature should be used?

A.Distributed Sending

B. Distributed Marketing

C. Marketing Cloud Connect

Correct Answer: C

Q3. Northern Trail Outfitters just purchased Marketing Cloud. Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?

A.Creating users and assigning roles which meet their job functions

B. Creating a SMS message and sending a mobile campaign

C. Classifying sends and defining parameters for email sends

D. Building the data structure used to store audience information

E. Importing data into contacts using the Data Loader

Correct Answer: A, C, D

Q4. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries. Which future would allow this functionality?

A.Query Studio

B. Journey Builder

C. CloudPages

D. Synchronized Data Sources.

Correct Answer: D

Q5. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months. What action should NTO take?

A.Configure the business unit data retention setting to 12 months

B. Configure the Enterprise wide default retention to one year

C. Set inactive date to be automatically cleared after one year, but is recoverable

D. Apply a row based retention to each data extension as it is created, set to 12 months

Correct Answer: D

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