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AMA PCM Exam Dumps

AMA PCM Exam Dumps

Certification Exams

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Number Of Questions: 316

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Exam Details

Exam Name:

Professional Certified Marketer

Exam Code:

PCM

Total Questions in Exam:

316

Demo Questions

Q1. Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.

A.intangibility

B. heterogeneity

C. perishability

D. inseparability

E. nonstorability

Correct Answer: D

Q2. Which of the following is most likely to be considered a convenience product?

A.A lamp

B. A haircut

C. Running shoes

D. A can of soda

E. Concert tickets purchased online

Correct Answer: D

Q3. Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.

A.intangibility

B. heterogeneity

C. perishability

D. inseparability

E. nonstorability

Correct Answer: D

Q4. Which of the following combinations is used to determine the equity of a brand?

A.Brand awareness, perceived value, brand associations, and brand loyalty

B. Brand extension, depth, breadth, and product mix

C. Co-branding, customer value, and product line

D. Brand dilution, marketing strategy, labeling strategy, and branding strategy

E. Brand association, packaging, line extension, and associated services

Correct Answer: A

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